About Me

Grace T. Hale (aka GreaterThanHate), nice to meet you! Thank you for visiting my site and taking the time to read my little biography here…

I’m a UK based digital marketing executive, with almost 2 years of Technical SEO experience. Though I have an extensive background in analytical & data-driven roles, combined with strong problem-solving abilities; I balance this well with a creative personality that fuels my hobbies in music, design, and more recently creative writing.

My Experience

Before delving into the musical world, I grew up playing a lot of video games. This inspired a lot of what I do and gave me the start point for everything I became. I attended Birmingham Metropolitan College (in England), obtaining a BTEC National Diploma in Media Production with a focus on Games Development. This unearthed my passion for design, teaching me the necessary skills to always be able to showcase my abilities and make my projects feel more alive & real.

In the aftermath of my college qualification, my personal life took a massive turn (for the worse, unfortunately). Creativity took a backseat for a while as I was left to rebuild my life, making myself stronger & more resilient along the way. I joined Amazon on a temporary basis, where I found a knack for logistical operations & more logically-driven work. I stayed for several years, rising through the ranks to a position of responsibility and minor importance; before leaving to put myself on a career path that had greater personal value & importance to me.

Along the way, I joined musical projects that helped revive my creative desires. Pushing them as far as they would go, utilising my newly combined skills of design & logical analysis. It took the creation of my current band, halearth (formerly The Wild Strays), to sustain the intensity of my working style. The band remains active today, albeit in a slightly different form, continuing to break my own personal boundaries in creativity and even project management.

Currently, I am halfway through a part-time STEM degree with the Open University. Continuing to expand my skill set and explore new aspects of technology, programming, and web development.

More recently I have joined the Digital Marketing industry, gaining agency experience as a Technical SEO Executive. My previous roles in workflow management and sales support have allowed me to adapt very quickly to the role. Aided by a veteran tutor & manager, I was able to not only learn advance skills in a short time period, but also given the freedom to implement my own processes and tools to aid & further my development.

My Next Step

I am looking to continue my work as a Technical SEO Specialist and evolve my skills alongside the dynamic marketing landscape; adapting to the new processes as a result of LLMs, GEO, and the rise of Agentic AI. I also intend to leverage my past managerial & leadership experience to target more senior roles with greater responsibilities.

During the journey, I will continue to work on another passion project, Symphony of Souls; the first in a twelve-part series of novels called Coda Chromatica. A modern fantasy, set in a fictional world of my own design. I hope to self-publish the first book early next year, where I will no doubt talk a lot about it as it evolves!

I also plan to release new music as a singer-songwriter with the band, halearth. Following up on our first album, Hope Isn’t Dead, It’s Just Missing In Action, that was released last year. Hoping to make further use of my creative passions and wield my multi-instrumentalist abilities to exceed even the first record‘s triumphs!

And there’s loads more! I’m always coming up with new ideas that I’m excited about, of which I hope to share directly on this site via my blog, so feel free to head over and see what’s new!

Ultimately, my ongoing plan is to become the best version of myself and hopefully inspire others at the same time. Proving that unity, respect and love for each other; will always be Greater Than Hate!